![](https://images.squarespace-cdn.com/content/v1/6703ed576fca3f6e873897ea/9e09b702-ddda-4c24-89f0-b7dbc89fff00/BMSTUDIO-PORTFOLIO-2024+%28WEBSITE%29+-7.jpg)
IHG One Rewards
Industry
Hospitality
Execution
Creative Direction
Visual Identity
Collateral Design
Print, Digital & OOH Ad
Digital Design
Service
Branding & Identity
Overview
Rethinking a travel rewards program and creating a brand that feels personal, elevated and accessible all at once. A design system that revolves around a new symbol of connection — bringing together people, places and experiences.
![](https://images.squarespace-cdn.com/content/v1/6703ed576fca3f6e873897ea/16f389a3-c7de-4b6a-8f95-81b81181cba0/BMSTUDIO-PORTFOLIO-2024+%28WEBSITE%29+-10.jpg)
![](https://images.squarespace-cdn.com/content/v1/6703ed576fca3f6e873897ea/785a688b-02f5-4b7d-85f0-c6ffc418d4b2/BMSTUDIO-PORTFOLIO-2024+%28WEBSITE%29+-9.jpg)
![](https://images.squarespace-cdn.com/content/v1/6703ed576fca3f6e873897ea/7a712519-5828-49f7-87f0-4b5b4fe53210/BMSTUDIO-PORTFOLIO-2024+%28WEBSITE%29+-12.jpg)
![](https://images.squarespace-cdn.com/content/v1/6703ed576fca3f6e873897ea/d28f8df1-f4fc-484c-8611-2e92c193b172/BMSTUDIO-PORTFOLIO-2024+%28WEBSITE%29+-11.jpg)
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